Meet Our Team


Bill Rieth, President/CEO

William (Bill) Rieth has been President/CEO of United Way of Elkhart & LaGrange Counties since 2011. Prior to joining United Way, Bill served as Coordinator for World Partners Immigrant Ministries and the Administrative Pastor for Grace Missionary Church.  Bill has more than 25 years of experience as a director, developer, promoter, recruiter, public speaker, teacher and counselor.  Bill received his BA in Zoology and Gerontology from Miami University, Oxford, Ohio.  Bill has a Masters of Divinity degree in Leadership, Multicultural Work, and Communications from Trinity Evangelical Divinity School, Deerfield, IL.

Bill is very involved in his community.  He is President of the Goshen Community Schools Foundation, Board Member of the Elkhart River Restoration Association, President of Goshen Community Center Inc., Committee Chairman and Assistant Scoutmaster for Boy Scout Troop 5 and an active member of his church.  He is also keenly involved in mentoring young people.

Bill lives in Goshen with his wife Karla.  They have four children and one lazy dog.


Keith Sarber, Executive Vice President of Community Impact

Keith brings a wide range of regional knowledge and experience to the role of Executive Vice President of Community Impact. Keith shifted internal roles at United Way in the Spring of 2017 from his former position of Northern Regional Director for the Indiana Nonprofit Resource Network. Previously, he was Director of Community Impact at United Way of St. Joseph County. His current responsibilities include volunteer recruitment, training and development, marketing, public policy analysis, community relations, educational seminars and event planning. He completed the University of Notre Dame Executive Development and Harwood Institute for Public Innovation coursework and has extensive experience in facilitation, strategic planning, and nonprofit consulting.

Keith serves on the board of Awake & Alive, a Goshen-based nonprofit organization that funds educational opportunities for families in Ethiopia. He helped start the organization, built revenue streams and board capacity, and created impact. Awake & Alive now provides education and financial empowerment opportunities for over 100 Ethiopian mothers and children.    


Ashley L Bowen, Vice President of Development

Ashley is bi-lingual and has a multi-cultural background with for-profit companies and the US government. Her most recent undertaking was a double master’s program in Barcelona, Spain where she received degrees in International Business and an MBA. Previously Ashley volunteered in the Peace Corps in Peru to facilitate Community Economic Development from 2014-2016. Before joining the Peace Corps, Ashley utilized her Bachelor’s in Public Relations and her Graduate Gemology degree while working in the jewelry industry for 12 years on both the retail and manufacturing sides. 

As Vice President of Development, Ashley is responsible for the tracking, development, and maintenance of fundraising relationships.

Ashley is happily living in Indiana and reacquainting herself with Hoosier treasures such as whoopie pies. 


Angie Hoogenboom, Executive Director of Finance and Human Resources

Angie joined United Way in May 2018. She was born in Decatur, Indiana and lived a short time in Bowling Green, Kentucky. She has been a resident of Elkhart County since the age of six. She graduated from Elkhart Memorial High School in 1990 and began her career in the banking and finance industry. 

She has volunteered with the Cares Mentoring program at Hawthorne Elementary. She has also assisted in raising money and awareness for breast cancer and diabetes with a previous employer. 

Angie’s role with United Way includes processing payables, receivables, preparing for annual audits by keeping accurate and detailed records, preparing monthly statements and serving as a record keeper for the staff. 

Angie and her husband Brice live in Goshen with their two Yorkies, Chase and Cassie.  Her son Tony resides in Illinois and is working on his certification as a Maintenance Engineer.  In the winter you can find Angie and Brice hitting the trails on their snowmobiles and in the summer relaxing by the pool, working in the garden or starting a project around the house.


Erin McNeal, Development Manager

Erin joined the United Way team in September 2019.  She grew up in Goshen and graduated from Purdue University with a Bachelor’s Degree in Child Development and Family Studies and earned her Master’s Degree in Early Childhood Education from Ball State.  Prior to her work at United Way of Elkhart & LaGrange Counties, Erin served as the Executive Director at Walnut Hill Early Childhood Center and worked in Development in another local United Way.  

As the Development Manager Erin’s role is to work alongside companies in fundraising and partnerships. 

Erin and her husband have four children and enjoy spending time outdoors and exploring all that Northern Indiana has to offer.  


Mona Livingston, Director of Community Impact

Mona joined the United Way team in September 2019. She grew up in India and has her Bachelors in Business from University of Mumbai and earned early childhood and elementary teaching credentials from the American Montessori Society.  Mona has over ten years of classroom teaching experience and most recently worked with Early Childhood Alliance to improve the quality, outcomes, and sustainability of early childhood education providers.  

As the Director of Education, Mona’s role is to oversee United Way’s investment portfolio in educational initiatives, including the organization’s popular READ UNITED programs. She will lead four strategic United Way priorities:  care of children, kindergarten readiness, grade level reading, and college or career readiness.

Mona, her husband Phillip and their son Dylan have one big dog named Zeus! They enjoy spending time on the water and travelling.


Matt Puro, Manager of Marketing & Administration

Matt joined the United Way team in January of 2016.  He grew up in Goshen and graduated from Goshen High School in 2007.  He received a Bachelor’s of Science in Secondary Education from Indiana University, Bloomington in 2012.  After college, Matt lived in New Orleans, Louisiana for three years and worked for a nonprofit focused on carbon reduction and environmental sustainability.  Upon returning to Indiana in 2015, Matt taught at a special education program for young adults with developmental disabilities before joining United Way.  He helps coordinate musical entertainment and performs at numerous fundraisers for local nonprofits each year.

His roles at United Way include development and implementation of marketing strategy, public and media relations, design and creation of print materials, social media marketing, website maintenance, event coordination, office administration and management, and digital donor engagement initiatives.

Matt and his wife Erin Floyd live in Goshen.  Outside of work you can find him picking a guitar on the back porch, fussing over something on the stove, or out supporting local arts and music.