Workshop Descriptions & Registration

President & Lead Consultant, Macknick Philanthropy Advisors
Using Social Media to Connect with Your Constituents and Raise More Money
Facebook.  Twitter.  LinkedIn.  Instagram.  Pinterest.  YouTube.  SnapChat.  Email.  Online advertising. And let’s not forget about your website!   This workshop will help you learn more about each platform and understand the target user base, all while providing actual marketing and fundraising tactics that you can implement when you get back to your desk.  The content will be appropriate for nonprofit staff, board members or volunteers.  This workshop can help you organize and streamline your social media efforts so you can stay focused on growing donors and dollars raised to your nonprofit organization, recruiting new volunteers and advocates for your cause and increasing community awareness.   
Presenter Laura Macknick
Nov. 15, 2017
@ United Way of Elkhart County
601 CR 17 Elkhart, IN
Second floor of the LaSalle Bristol Building
Registration @ 8:30am, workshop 9am-noon
$30 registration includes light breakfast and all materials

President & Lead Consultant, Macknick Philanthropy Advisors
Donor-Focused Development for Your Major Gift Program: Working Toward a Donor’s Passion Gift
Increasing dollars during flourishing economic times encourages nonprofit organizations to be even more strategic about their fundraising efforts.  The predominant way to engage your contributors and convert annual donations to major gifts for your nonprofit comes down to one strategy – focusing on your donors!  Presenter Laura Macknick will share information on how getting to know your donors translates to meaningful and relevant cultivation, engaging your donors with the organization to promote gratifying gift experiences, and stewardship methods that can help perpetuate additional gifts for your organization.  Tools provided will include proven tactics and actual gift stories that can help encourage a transformational gift to your agency.
Presenter Laura Macknick
Dec. 7, 2017
@ Pfeil Innovation Center
420 N. Niles Ave. South Bend, IN
Registration @ 8:30am, workshop 9am-noon
$30 registration includes light breakfast and all materials

Learn new tools, introduce best practices, and find out what is working at neighboring United Ways!


Quality board training often gets lost in the shuffle of day-to-day operations.  We want educated and engaged board members - in fact, we know that the success of each local United Way depends on it.

New board members, current members, and staff are invited to join us for an immersive training that explores the mission, history, best practices, and inner workings of how United Ways improve lives and advance the common good.  Get an overview of organizational structure and history, take a deep dive into two round table discussions on topics of your choice, and learn about the roles and responsibilities of board members.

Comments from past attendees:

  • "A fantastic opportunity to introduce board members to the organization and to hear from someone other than the executive director what their roles and responsibilities are.  Would love to do again and have the rest of my board members attend.  Thank You!"
  • "Great job!  Impressive group of volunteers and staff with ideas, missions for their own United Ways, and genuine passion for their communities."


Maureen Noe, President of Indiana United Ways, will present an overview of the mission, vision and business model of UW Worldwide, your state association (IUW), and your local UW.  

Participants will have the opportunity to attend two of four round table discussions facilitated by regional UW experts in the following fields:

  • Marketing
  • Fundraising
  • Finance
  • Community Impact

The Indiana Nonprofit Resource Network will facilitate a panel discussion and Q&A session with all four experts.

INRN will present an interactive training on board best practices.


January 26, 2018
@ Sweetwater
5501 US 30 Ft. Wayne, IN
$35 includes lunch and all materials